Wednesday, 21 May 2014

Bad Backlinks Analysis - Find and Get Rid of them?

SEO activities of every company involves building backlinks and more the better. Since the Algorithm updates of Google have started the focus to create backlinks has shifted to quality and people look at various metrics of a backlink before creating them. There has been a evolution on this front and multiple ways of creating backlinks as well as link building services are available at a right price. A website owner or agency keeps working on its objectives until the desired results of reaching the first page of Google are achieved. During this exercise tons of backlinks are created running into thousands, and BANG here comes a Google Algorithm Update which says that one of the practices is foul in Link Building and your site drops in rankings. You get a penalty and you are looking at lost traffic for a pretty long time.  Google says the road ahead is simple, remove unnatural links to your site by either disavowing them using the Google Disavow Tool or get them removed.


Let’s get down to the question which is going to be asked a lot of times down the road, What are Bad Backlinks?, Google does not provide a clear definition of what bad backlinks are, but my guess is as follows
:

1.       Backlinks from Irrelevant Sites
2.       Backlinks from Low Page Authority Sites

Analyzing Bad Backlinks

There are a few ways from where a SEO Professional can start weeding out the negative backlinks from a site affected by manual penalty or rankings in Google.  First step in the process of finding bad backlinks is having all the backlinks in one excel sheet. You can find out backlinks to your website through multiple sources. Since Google Webmaster Tools does not show all the backlinks to a site. Though the first step will to be consolidate all the available backlinks to your site. Follow the steps mentioned below to gather all the backlinks in one excel sheet.
Step  1:  Go to Google Webmaster Tools and under the Links to your Site option under Search Traffic, click on Links to your site.  Click on Download this table to download all the domains linking to the site as shown below.

BackLinks Check
Backlinks Check


Step 2: In this step we look at other tools to identify the backlinks to the site. One such web tool is 99webtools.com which uses Moz API to identify the backlinks to a site. Visit http://99webtools.com/banklink-with-pagerank.php to download all the available backlinks to the site.

Step 3: Another free backlink checker tool available out there is www.backlinkwatch.com , it gives you access to over 1000 backlinks to your site.
Once you have the list of all the backlinks to the affected site from the above steps, put them in one excel sheet/notepad. Quality of the link can be checked with Page Authority and Domain Authority parameters assigned by www.moz.com. While Domain Authority here is a better parameter to judge it when compared to Page Authority as Domain Authority is authority of the basic domain.

Domain Authority Check for Backlinks

To find out all the Domain Authority of all the backlinks in one place, I suggest the free tool netpeak checker which you can download from this link http://netpeak.net/software/netpeak-checker .

After Installation, untick the Index Domain and Index Url from the left side as highlighted below to avoid captcha from Google and temporary search band of your IP for hitting Google with too many search queries. This is likely to happen if you enter even 100 backlinks. If Index options are ticked this tool will send one query for every URL to Google to find out the number of pages indexed in Google. This information is not useful to us for finding bad backlinks.

Bad Backlinks Check
Bad Backlinks Check



Next Copy all the URL’s and click Load in Netpeak software. Paste the URL’s into the box as shown below.

Backlink Analysis
Backlink Analysis


Click on Save and Click Start Check.

Once the check is complete, Export the results by clicking Export at the top left of the page as shown below.

Backlink Analysis Report
Backlink Analysis Report


Once we have the Domain Authority of the sites, we can then choose to set a benchmark of quality to find out bad backlinks. My parameter is DA of less than 20, any site which has Domain Authroity of less than 20 is not going to contribute much positive power to any site, thus I suggest to disavow such link using Google Disavow Tool. Using the filters in Excel  shortlist the sites with DA<20.

Another web tool which provides you an indication of poor quality is www.openlinkprofiler.org which provides you an indication of poor quality links to a site. After entering the site in openlinkprofiler, click Link Disinfection as shown below.

Bad Backlinks
Bad Backlinks


It will provide you with a list of backlinks which pass on poor power for SEO to your site. After consideration of DA in this case links can be disavowed.

Consolidation of backlinks from all the available resources and tools is an critical element in identifying low quality backlinks to your site. Above process will get you started in identifying low quality keywords and take appropriate action.

I hope this helps you to rank better and get great traffic from search engines. As i write this article Google has announced that Panda 4.0 is going live and I am sure the focus on quality of backlinks rather quantity will amplify here once again.